Social Media | image size guide 2019 UPDATED

Social Media – image size guide

If you are wondering about the dimensions of graphics in social media, I decided to collect all the information in one place, so that you do not have to search the web every time you want to add a photo to Facebook or another social networking site.

Social Media and internet marketing

If you manage corporate social media profiles, you certainly know that visual communication is of great importance in internet marketing. It is the graphic elements that attract the most attention of the recipients. That is why, when you start to create an image in social media, you need to focus on this element. Dimensions of graphics in social media is an individual issue of each portal. Below you will find the preferred dimensions of graphics on the most popular social media.

Facebook graphics

A profile picture is the most important business card of your brand, because it is visible not only when you enter your profile. His miniature is present in your comments and in the search engine. The background photo is the biggest graphic on the Facebook page and it is the photo that focuses the most on the recipients. The last type of photos are those that we provide as a post on our board or in advertising. What dimensions are preferred by Facebook?

Profile picture – at least 180 x 180 px
Cover photo – the minimum size is 399 x 150 px, and recommended 851 x 315 px
Graphics on the fanpage – 1200 x 900 px
Vertical graphics – 640 × 960 px
Event cover – 1200 x 450 px

Advertisement with one photo – 1200 × 628 px
Carousel advertisement – 1080 x 1080 px

Twitter graphics

Twitter is characterized by short text messages, but to enhance the performance of your message, you can put graphics in the tweet. Your account should also have a profile photo and a header photo.

Profile picture – 400 x 400 px
Header image – 1500 x 500 px
Tweeter post – the minimum size of the photo is 440 x 220 px and the maximum 1024 x 512

YouTube graphics

YouTubie allows you to promote your brand in both paid (AdWords) and free way. When you create your own channel, you must remember that your content is really valuable and, above all, interesting – no one will waste time watching boring movies. Content is the most important element of your profile, but matching the right photo in the background and photos to the video can attract a larger audience.

Channel background image – 2560 x 1440 px
Video picture – 1280 x 760 px

Instagram graphics

Posts posted on the Instagram must be consistent with a well-thought-out strategy.
What are the requirements for graphics in this social media?

Profile picture – 110 x 110 px
Shared photos – 1080 x 1080 px

For some time now we have the opportunity to advertise your brands also on Instagram. If you want to promote there, you have two locations – news and Instagram Stories and 3 graphic formats – square, horizontal and vertical. If you want to avoid a situation where users will see your poorly cropped photos, check out the current dimensions that you will find below.

Square graphics

Minimal resolution (600 x 600 pixels)
Maximum resolution (1936 x 1936 pixels)

Horizontal graphics

Minimal resolution (600 x 315 pixels)
Maximum resolution (1936 x 1936 pixels)

Vertical graphics

The minimum resolution (600 x 750 pixels)
Maximum resolution (1936 x 1936 pixels)

Instagram Stories

1080 x 1920 px


Pinterest graphics

Dimensions of graphics on Pinterest

By creating an account on Pinterest, you’ll be able to share multiple photos inside the various collections. In addition to pins, i.e. photos pinned to a given table, your image will be influenced by a profile photo that is displayed on the home page and as a thumbnail on other pages.

Profile picture – 165 x 165 px
Photo on the board – 222 x 150 px
Pinterest pin – 735 x 1103 px


If so far you have not paid much attention to the dimensions of graphics in social media – change it as soon as possible, because nothing affects the audience as much as the image.


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