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COVID-19 has made us live in a new reality. The reality in which we often work remotely and generally should leave the house or apartment as seldom as possible. This quarantine, of course, affects various aspects of our daily existence. Many Internet users have found …
Influencer marketing is a tool we use when our goal is brand promotion. In a world that is beginning to be dominated by technologies and artificial intelligence enters marketing, activities with influencers show that emotions and the presence of another human being are as important …
The concept of native advertising is often associated with sponsored articles. However, this is wrong thinking. While there are some similarities between these two forms of marketing, it’s really easy to tell the difference. Native advertising is subtle and non-invasive. This certainly cannot be said …